We had a great run with Bridgestone, creating a handful of memorable Super Bowl spots, as well as a long-running “Sports Balls” campaign featuring well-known pro athletes from the NFL, NBA and even the US Women’s Soccer Team.
This spot kicked off our “Sports Balls” campaign during the NFL playoffs.
The campaign was a big hit with consumers. In addition to selling lots of tires, we also sold over 200,000 replica sports balls through this in-store promotion.
“Twang” is that hard-to-describe, southern-something that sets Duke’s Mayo apart and has helped inspire a weirdly cult-like following…for a mayonnaise.
An inside look at iconic Southern restaurants where Duke's is always on the menu. (dukesmayo.com/pages/house-of-twang)
In addition to social channels, we also used out of home and print to bring the Twang.
Creative Planning is a $40 Billion investment firm based in Kansas City. They’d never done any advertising before 2019, so they came to us to help them introduce their client-centric brand of wealth management to the world. Starting from scratch we created an entire branding campaign in just a few short months. Exhausting, but really fun.
LINE: Our elevator speech about why Creative Planning is better than your current wealth management firm requires a very tall building. And a very slow elevator.
Completely rebuilt and revamped to reflect the new brand look and voice. www.creativeplanning.com
Firehouse fans have a wide range of interests, so our social media efforts were all about meeting and engaging with them where they live. That approach not only helped Firehouse sell a lot of subs, it also helped them become one of “20 Brands Catching Gen Z’s Attention” according to Advertising Age.
We teamed with some well-known gaming creators for an epic series of Twitch streams.
Scotts has been around for over a century, but never had a real brand voice. So we gave them one – with a Scottish accent, no less.
“Scott’s Garage” was part of a mobile app that provided homeowners with helpful lawn care tips.
On the back of our “Born Makers” campaign, the new, made-in-America Chrysler 200 actually gave Honda and Toyota a run for their mid-sized sedan money.
This poster series was part of a rescue initiative with the Oakland Zoo to remove wild animals from less than ideal living conditions (like the circus) and move them to environments more in keeping with their natural habitats.
For those who hadn’t thought of themselves as “RV people” this ongoing campaign for GoRVing helped change their perception and generate a 30% increase in online inquiries.
The campaign includes a popular consumer generated video travel blog at away.gorving.com
We also created a mobile app to help travelers with ideas for places to go, find RV dealers nearby, and more.
With the opening of the new manufacturing facility in Brazil, the Jeep Compass was the first Jeep to be built in that country; a huge milestone and a source of great national pride. And speaking of milestones, this spot represents the first and only time (so far) I’ve ever had a script translated to Portuguese, so there’s that.
We also created the “Find it in Your Compass” print and digital work for the Jeep Compass model launch in India a few months later.
To stand out in books like Wine Spectator and Bon Appetit we created this series of visually compelling lab demonstrations to show how Sub-Zero wine refrigeration units protect wine from its mortal enemies.
HEADLINE: HEAT. Bane of fine vintages, banished by Sub-Zero.
HEADLINE: VIBRATION. Defiler of the grape, defeated by Sub-Zero.
HEADLINE: LIGHT. Formidable foe of wine, subdued by Sub-Zero.
HEADLINE: HUMIDITY. Tortuous in the extreme, tempered by Sub-Zero.
Omni believes that each of their 60-plus hotels and resorts nationwide should reflect the individual charm and character of the local surroundings. We created the “Never Stay the Same” campaign to appeal to discerning travelers who prefer our one-of-a-kind experience over the standard cookie-cutter, mega-hotel.
Here’s some additional work I’ve done over the years for a bunch of other brands.
This past Spring, we created Mr. Meter to be the new face of the Gas South brand, helping them stand out in an otherwise ho-hum category.
Print Campaign Client: Cole Haan
Print Campaign Client: Cole Haan
Print Campaign Client: Cole Haan
OOH Campaign Client: U.S. Catfish Farmers Association
OOH Campaign Client: U.S. Catfish Farmers Association
OOH Campaign Client: U.S. Catfish Farmers Association
NASCAR Sponsorship Print Client: The Home Depot
NASCAR Sponsorship Print Client: The Home Depot
CONTACT: wmbalesy@gmail.com